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Hard Candy Makeup Applies For #MeToo Trademark

Posted January 17, 2018 under Beauty


Hard Candy Makeup

Polishing Up for #MeToo Movement

1/17/2018 12:30 AM PST

EXCLUSIVE

The #MeToo movement is about to be way more in fashion … if Hard Candy Cosmetics gets its way.

The cosmetics giant has applied to trademark #MeToo for fragrances and makeup … which we’re guessing means you’ll see the hashtag on lipsticks, nail polishes, mascaras and whatnot. 

We know what you’re thinking, but CEO Jerome Falic tells us this isn’t a straight cash grab. He says the company’s intention is to give back to women worldwide. He wasn’t more specific than that — but an industry source tells us the plan is to donate proceeds to the #MeToo cause. 

Falic says they’re still in planning stages, so it’s unclear which products will get the hashtag treatment if the trademark’s approved.



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